Electroalfa- an active partner in organizing CAMEX Instal Iasi (16-19th of February, 2006)
The fully ongoing re-branding process and Electroalfa’s active intention to increase its visibility and to reduce social and physical distances between our business partners and ourselves were only few of the elements that made us to look forward for the most suitable means to achieve our goals. One of these means is the participation to national and international fairs and exhibitions.
The most important fair and exhibitions series from Romania is the National Exhibition of Constructions&Installations CAMEX, a network of 14 exhibitions, annually organized, in the strategically important economical areas of Romania: Iasi, Galati, Suceava, Constanta, Brasov, Sibiu, Targu Mures, Baia Mare, Craiova, Timisoara, Ploiesti, Oradea si Chisinau. The amplitude of this fair series (in 2005 there were 1515 firms in front of 147.300 visitors), completely coverage of Romania and the Electroalfa’s performances reached by participating in 7 fairs (2005) were strong motives which made us to be part of 10 editions in 2006: Iasi, Sibiu, Brasov, Constanta, Oradea, Targu Mures , Baia Mare, Galati, Craiova, Timisoara.
Nevertheless, being there, exhibiting and talking with your clients and business partners are enough? We say no, it isn’t; it’s more to be de done. Thus, our first step was to the active participation, as an organizing partner, for CAMEX Iasi. This reflected in very intense local and national Electroalfa advertising through outdoor and media (radio, newspapers, television). A first look after the “Iasi episode” shows us that it was an excellent idea and it may be repeated with at least the same success.